The partnership launched in Nashville with a celebration honoring BMI writers Russell Dickerson and Parker Welling for their no. 1 debut single, “Yours”.
El Cajon, CA, June 18, 2018 – Taylor Guitars is excited to announce a new partnership with Broadcast Music, Inc.® (BMI®), the global leader in music rights management, that will acknowledge and celebrate Nashville-based country songwriters’ first No. 1 songs.
Each time a new BMI-affiliated songwriter achieves their first No. 1 single in the genre, the organization will host a celebration in Nashville to highlight their achievement. Attended by music industry executives, fellow songwriters, and publishers, these events are opportunities for songwriters to be acknowledged and celebrated by their peers. Nashville is the only music community in the world to celebrate the writers behind each hit song in such a public way. At each event the first time No. 1 songwriter will be presented with a brand-new Taylor 210e DLX featuring a beautiful vintage sunburst top as well as a custom pickguard featuring a laser-etched BMI logo.
“We love building guitars that serve as inspirational tools for writing songs,” says Tim Godwin, Taylor’s Director of Artist and Entertainment Relations. “Last year BMI invited me to one of their ‘First No. 1’ events, where I saw firsthand what a special moment that was for the songwriter. We wanted to make sure we created a guitar that would honor the craft that led to that moment. We’re thrilled to have the opportunity to collaborate with BMI and celebrate this special milestone. We hope these guitars support the continued songwriting success of these incredible artists.”
The partnership was kicked off on April 30 when BMI and Taylor Guitars celebrated Triple Tigers Records recording artist Russell Dickerson for his first No. 1 song as a writer and artist, “Yours.” The song, co-written by Dickerson, BMI songwriter Parker Welling, and SESAC writer Casey Brown, marked the first chart topper for all three writers. BMI writers Dickerson and Welling were both presented with the inaugural BMI No. 1 guitar.
“When a songwriter achieves their first number one, it’s a momentous occasion,” says BMI’s Mason Hunter, Assistant Vice President, Creative, Nashville. “It represents a long journey and reflects years of mastering your craft. We wanted to present a guitar that reflects the same craftsmanship. We are thrilled to partner with Taylor Guitars; they are masters at crafting beautiful instruments. We know our songwriters will be writing hits on these for years to come!”
ABOUT TAYLOR GUITARS
Founded in 1974, Taylor Guitars is one of the world’s leading manufacturers of premium acoustic guitars. Renowned for blending an innovative use of modern technology with a master craftsman’s attention to detail, Taylor guitars are widely considered among the best sounding and easiest to play in the world. Many of today’s leading musicians make Taylor their guitar of choice, including Jason Mraz, Zac Brown and many others.
Celebrating over 77 years of service to songwriters, composers, music publishers and businesses, Broadcast Music, Inc.® (BMI®) is a global leader in music rights management, serving as an advocate for the value of music. BMI represents the public performance rights in nearly 13 million musical works created and owned by more than 800,000 songwriters, composers, and music publishers. The Company negotiates music license agreements and distributes the fees it generates as royalties to its affiliated writers and publishers when their songs are performed in public. In 1939, BMI created a groundbreaking open-door policy becoming the only performing rights organization to welcome and represent the creators of blues, jazz, country, and American roots music. Today, the musical compositions in BMI’s repertoire, from chart toppers to perennial favorites, span all genres of music and are consistently among the most-performed hits of the year. For additional information and the latest BMI news, visit bmi.com, follow us on Twitter @BMI or stay connected through Broadcast Music, Inc.‘s Facebook page. Sign up for BMI’s The Weekly™ and receive our e-newsletter every Monday to stay up to date on all things music.
Alex Jessup, Taylor Guitars
Lauren Branson, Broadcast Music, Inc.