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Taylor Guitars Appoints Music Link Australia as Distributor

EL CAJON, Calif. – December 4, 2014 – Taylor Guitars has appointed Music Link as its new distributor in Australia to service new and existing dealers, effective January 1, 2015. The new relationship comes as Taylor Guitars is enjoying a record-breaking sales year and is focused on providing an enhanced brand experience for its players and fans around the world.

Upon the announcement, Taylor’s Vice President of Sales, Keith Brawley, shared, “Taylor Guitars has become the top-selling acoustic guitar brand at retail in the U.S., and we see the opportunity to do the same thing in Australia. Music Link has the necessary experience in the musical instrument industry and deep reach in the marketplace to be strong stewards of the Taylor brand to connect with players and dealers alike.”

Music Link CEO Con Gallin echoed that sentiment. “Music Link is thrilled to be appointed the Australian distributor of the Taylor range of guitars. Forty years into its history, Taylor continues to evolve and set itself apart with their unique blend of innovative use of modern technology with classic master craftsmanship. Acoustic guitars represent the largest growing single category in Australia. This presents a significant opportunity for Music Link to further stimulate and excite the market by capitalising on Taylor’s philosophy of offering instruments of the highest quality without compromise. We look forward to making Taylor the acoustic guitar of choice for musicians of all ages and genres.”

The transition between distributors will take place through early 2015. Brawley is confident in Taylor’s continued relationships with many existing dealers in Australia. “We remain committed to our partnerships with dealers and look forward to fulfilling and growing the businesses of our dealer group.” 

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