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Taylor Guitars partners with music app developer Gismart

El Cajon, CA – October 4, 2016 – Taylor Guitars announced its partnership with Gismart, a music app developer based in London. Having similar customer audiences, the two companies have a chance to market their products – high-quality guitars, musical instruments simulators, and professional tools for musicians such as a guitar tuner and metronome for mobile devices – and reach new potential guitar players and users.

Through the partnership, Gismart and Taylor are running a Taylor 814ce guitar giveaway in Gismart’s Real Guitar, Real Metronome, and Guitar Tuner apps – all available for free on the AppStore and Google Play. The giveaway, launched on September 1 and running for two months through October 31, is available to Gismart’s 500,000 users in the US and Canada.

The randomly chosen winner will be announced by both companies shortly after the giveaway ends, and will be awarded the Taylor 814ce guitar worth $4,498 (MSRP). Taylor’s popular and award-winning 814ce offers players the ultimate all-purpose guitar, with the balance, warmth, and articulation great for fingerstylists, enough punch as a strummer to front a band, and top-end power that will fuel lead runs without getting shrill. It’s a great choice for a gigging player looking for one guitar that can cover it all. 

Following the mission of giving everyone an opportunity to express themselves musically on a mobile device anytime and anywhere, Gismart seeks to foster more active engagement among professional and amateur guitar players in its Real Guitar, Real Metronome, and Guitar Tuner apps.

“We are very excited to officially announce our partnership with Taylor Guitars, and to begin offering this Taylor guitar giveaway opportunity to users of Gismart’s apps. Being a professional guitarist myself, I know that Taylor guitars are legends in the guitar world, and anyone would be thrilled to win this guitar. Our users of the Real Guitar, Real Metronome, and Guitar Tuner apps include both amateur and professional musicians, and this giveaway is definitely right up their alley,” says Gismart Product Manager and professional guitarist Serge Laptenok.

“Passion for music and musical instruments, especially guitars, unites Taylor Guitars and Gismart. As much as we love handcrafted musical instruments, we appreciate the power of technology in music that Gismart’s apps present. We look forward to awarding a beautiful 814ce to the winner of this giveaway, and hope the opportunity inspires Gismart’s users,” says Taylor Guitars.

About Gismart
Gismart is a mobile application and game development company that delivers music apps for the App Store, Google Play, and Amazon Appstore since 2013. Believing that anyone has a creative gene, Gismart aims to give people an opportunity to express themselves musically on their mobile devices. Gismart apps have been downloaded over 100 million times all over the world and the number keeps growing. For more information, visit the website:
About Taylor Guitars
Founded in 1974, Taylor Guitars is one of the world’s leading manufacturers of premium acoustic and electric guitars. Renowned for blending an innovative use of modern technology with a master craftsman’s attention to detail, Taylor guitars are widely considered the best sounding and easiest to play in the world. Many of today’s leading musicians make Taylor their guitar of choice, including Jason Mraz, Steven Curtis Chapman, Zac Brown, and Taylor Swift, among many others. For additional information, please visit us at

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